At first listen, Public Radio is intriguing. Then, riveting. Soon, addictive. A dizzying collection of electronic beats, pop hooks and highly emotive vocals, their debut Sweetchild is pure, unadulterated "emotronic" if you will. It's a reflection on contemporary emotional life that will be applauded not only for the sheer strength of its songs, but also for the striking harmony of its individual parts. Lead singer and songwriter Mark Mathis' voice blends with the subtle electro arrangements so pleasantly, it's almost as if these songs found him. On a mission to make a difference, Public Radio forges songs that are inspiring for personal and social change. Mathis adds "The thing that I love about this album is that it's aggressive, but it will still make you cry. I still feel inspired when I listen to it. The album isn't necessarily anti-establishment, but the undertone of Sweetchild is one of resistance to the norm. Music shouldn't be treated like a commodity, which is often the case these days. It should regarded as a driving force of social change." A perfect balance of raw energy, crafty songwriting and lyrical sincerity, this powerful debut will keep your ears dancing from start to finish. (DER-478)
"With emo starting to wear thin on the ground, we return (as ever) to the trusted folk of Deep Elm to find out what's really worth listening to. Refreshingly as ever the guys have uncovered a few gems of late and PUBLIC RADIO are my own personal favourites right now. Welding semi angular guitar rock onto a flatbed of Postal Service esque electronica (all dusty drums and glitchy beats) proves to be something of a masterstroke as the band use the extra textures to create wonderful jumping off points for a series of stratospheric choruses - most pertinently on "Forgot Love" which comes on like Simon Neil fronting a chemically enhanced U2. I say this as no bad thing. An excellent debut for sure and one that proves that all is not lost in the wilderness of post-Weintz alternative rock." - Old Age Hipster
"The 5 song EP from this Charlotte four piece starts off with a great rock based song - the hardest one of the 5 - with some nice synth backing it up, and that sets the pace for the remainder of 'Sweetchild.' Full of pop hooks, youthful energy, and plenty of electronic / synth buried in the melodies, 'Sweetchild' finds itself being a charming debut for these guys on Deep Elm, the sort of disc that succesfully bridges the gap between mainstream arena rock and up and coming indie, straight ahead rock and quirky synth. Public Radio are as likely to remind you of superstars like Weezer as they are obscure bands like The Notwist, though ultimately they take on an identity all their own. Emotive, compellling and memorable - this is a short bust of power and melody, an exercise is what perfectly crafted indie rock sounds like in 2010. These guys could very well be the next big thing. For fans of: Postal Service, Death Cab For Cutie, Paramore." - go211
"Public Radio is on a mission. That mission is simple: to make a difference by creating songs that are energetic and inspiring for social and personal change. After listening to this Charlotte based quartet's latest EP 'Sweetchild,' I'd say the boys are on the right track. I'm not kidding when I say this; 'Forgot Love' is one of the best of songs I've heard in recent months. The melody, music, and rhythm are all synched perfectly. I'm a sucker for meaningful and positive lyrics and 'Forgot Love' delivers with lines like, 'You can hum it all you like / but you can't be in love without showing it' and 'I wanna be with you when the night time is over/ I wanna be with you when the morning is coming.' 'Accident' is almost as appealing and memorable as 'Forgot Love'. The majority of the track is purely electronic rhythms and ends with a cool little guitar lick. Public Radio is headed in the right direction with 'Sweetchild' and I'm hoping for great things from these guys in the future. If you dig on groups like Phoenix, The Medicine, or We Are Lions you're likely to enjoy Public Radio." - Alt Sounds
www.deepelm.com/publicradio
released 07 September 2009